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The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign. The suggestion given is that students should consider risk, security and security of online shop. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives.

• Mobile commerce (or m-commerce) describes purchasing from an online retailer’s mobile device-optimized website or software application (“app”).
• However, one must still trust the merchant not to use the credit card information subsequently for their own purchases, and not to pass the information to others.
• From books to beds, footwear to fridges – your unwanted items help fund our lifesaving research.
• These systems which also provided voice response and handprint processing pre-date the Internet and the World Wide Web, the IBM PC, and Microsoft MS-DOS, and were installed mainly in the UK by large corporations.
• Consequently, being a destination to shop is no longer enough for the shopping malls.

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The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. Data collection techniques used observation, interview and documentation.

A “checkout” process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions.